Google hosts more than 60,000 searches/ second on any given day. 82% report the efficiency of SEO is on the rise & more than 40% agree that the effectiveness is growing significantly. 61% of marketers or PPC services company says enhancing SEO and growing their organic presence is their top inbound marketing priority. Yes, SEO services matter. SEO help in bringing your brand closer to the targeted prospects and convert them into your loyal customers.
Below find the top 3 branding benefits that accompany an effective search marketing strategy.
Offer relevant search result: Businesses who can answer users’ search queries with tailor-made ads can establish themselves as a reliable and trustworthy brand. The benefits of relevant ads can include enhancing their brand awareness and earning high-quality site traffic.
By being present in the top SERP, you are delivering a clear signal that your brand is relevant to the user’s query. This is really essential if you are targeting mobile users since mobile users generally click on the top 3 top search results. Since most of the time the searches are being done from mobile devices, the value of building initial impression will grow.
Create a long-lasting brand impression: Consistent appearance in the search engine of similar topics proves that your business has expertise in the field. For instance, if you are a PPC agency, the best way to build a strong brand impression is to appear in the SERP in terms like “Social media marketing services company in Delhi“. To achieve this, your business must conduct thorough research about the search term, specific to your industry. If users are searching for a pay per click service provider, they might use an alternate phrase to find exactly what they need. However, if your business appearing in each search term, then you are making the impression that you have the resource to fulfil their needs.
Curated user experience: PPC ads, enable your business to personalize users’ experience with a brand by redirecting them to more curated applications. This is particularly true when you are using PPC for a dedicated landing page. These pages offer more transparency about the message you convey through the ads and offer more broad information regarding your brand, and explain your business value.
People who are conducting searches about specific services or products are more prone to go through the sales funnel. Your business can capture and expand that intent through ads pushed by the PPC services company targeted to engage search audience & corresponding web pages created to elaborate on your businesses’ offerings and value.
Without any doubt, search engine marketing has grown to be an efficient tool to boost brand awareness and elevate your business revenue. Keep this checklist handy with you, it will serve you best. Make use of best practices of pay per click services while promoting your website and employ professional digital marketing agency in Delhi like Unicode Solutions to run your campaign to maximize effectiveness.