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Four out of five customers utilize their preferred search engine to find local information, this implies if your business does not appear in the search engine results pages (SERPs) you are missing more than 80% potential clients!

To acquire the missing clients, your idea of investing in SEO does make sense. But it is also common if you are asking the most important question which is “how much”?

Studies done by several independent industry-leading names shows that business that employs SEO Company usually spend about 10,000 to 50,000 per month for local SEO services. The cost will obviously depend on the particular services that go into your SEO campaign. Below are the breakdowns for local SEO methods as well as their estimated price.

On-page SEO: On-page is crucial to ensure your website’s functionality, quality, and searchability. Professionals from best Digital marketing company will optimise the Meta title and description of the website, make URLs more SEO friendly, find and fix broken links, edit or create content, add social media buttons and boost the loading speed. All of these tasks done properly will help improve your website’s rank in SERPs.

Citations and backlinks: Citations and backlinks are crucial for building trust with the search engine. What are backlinks & citations? Well, backlinks are links posted on the different websites that links to your and citations are listings of your organisation on other websites, like Yelp and Google My Business. If you want to see your website is being shown in the top search result like Google SERP and other search engines, a good amount of backlinks and citations can help you to achieve that.

Building strong citations and backlinks can cost your business around 4000 to 12, 000 per month. Great quality backlinks can come from blogs, article, and content from other websites.

Competition: The nature of your competitors is thought to be the top factor when it comes to how much you need to allocate for your local SEO. The more competitors you have, the more budget you have to allocate to stay ahead of your competition, to create more great content and backlinks. Your competitors are most likely spending money to enhance their local SEO efforts to improve their search page ranks and it is crucial for your business to keep up.

Products & Services: The number of products and/or services you offer is the next factor that determines the cost of local SEO. If you offer multiple products or services, you will want to promote each one via local SEO. Each product and service will have its own set of keywords that your competitors are likely already ranking for.

The number of services and products you provide is the next big factor that determines the cost of local SEO. If you offer several services and products, you will have to promote each one of them through local SEO. Each one of them will have dedicated keywords that your competitors already ranking for. The more products and services you provide, the more of an investment you will need to ensure each product and services have their personal page and optimized properly.

The benefits of local SEO offers eclipse the cost of marketing approaches like broadcast advertising, direct mailing, banner ads, etc. When businesses allocate their budget to spend on local SEO with the help of best Digital marketing company in Delhi, they have to come up with an affordable budget plan that enables them to meet their marketing goals. Although, the business owner must remember that the more you spend on local SEO, the higher the return you are like to get.

The controversy continues as to if digital marketing is taking over traditional marketing or not. Many believe that digital marketing has already taken over the market and traditional marketing barely exists in the age of the internet today.

It is true that digital platforms are increasingly getting associated with marketing schemes and everyday life. In such circumstances, it’s essential to understand the key benefits of digital marketing before taking the ultimate decision. So in this blog, we will discuss some of the very essential points that might show us the answer to the year-long debate of ” Is digital marketing really inferior to traditional marketing”?

1. Cost savings:
   While big corporations or conglomerate don’t even think twice about spending a huge amount on marketing, it is, however, a major concern for small and medium-sized businesses. A digital marketing strategy provides a more affordable and efficient alternative to the traditional marketing method like TV ads and hoardings.
2. Huge ROI and effective:
   Business success is synonymous with ROI ( (return on investment). It is a proven fact that digital marketing company offers a great return on a small investment. For instance, if you select SMS marketing, you can make sure more than 45% engagement rate and can interact directly with your prospects. With traditional marketing this is not the story though, you have to set a quite high budget to spread your brand name and you can’t directly communicate with your clients as well.
3. Analytics:
   The great thing about digital marketing is, you have the power to track every single thing. Where traditional marketing won’t give you this feature. With digital marketing campaign, you will know almost instantly how and social media ads are running or if your SMS content is generating enough curiosity or not. No matter what platform you choose like Facebook , Linkdin or twitter, you will get a tool where you will be analysing your campaign data to strengthen your campaigns’ effectiveness.
4. Global Reach:
   Everyone will agree that the digital medium can spread your campaign globally with little effort. This allows small and medium businesses a rare opportunity to go across the border to spread their wings without breaking their bank!
5. Brand development:
   Business can build a strong brand or even can compete with larger fish if they have well established digital marketing platform. A well designed and simple website, an article page featuring great and useful content, and active social media challenge are some of the ways by which a business can build a strong presence in the market.

Now, we all can see that digital marketing has the upper hand in very important aspects compared to traditional marketing. Also, know the cost of digital marketing.