In today’s new media landscape, to be successful and capable to sustain, just having an optimized website isn’t enough. One must consider a number of new factors when designing the website. These factors include modern design and content, usability and conversion, and search and social media.
Not only has the SEO technological market changed with new on- an off-page, the way the consumer views and consumes content has also changed. New and modern aesthetic, design, and navigational considerations are being built into the architecture of the new website. The new site is responsive, which means that it will recognize the device that you are using and display content accordingly.
Given the rapid adoption of tablets and smart-phones and the ability to target and engage with mobile users is key as internet usage on mobiles continues to grow. It’s inevitable that 2013 will be the year that responsive design takes off.
Responsive websites respond to their environment. Day by day, the number of devices, platforms, and browsers that need to work with site grows. It represents a fundamental shift in how we’ll build websites for the decade to come.
Responsive websites have simplified internet marketing and SEO. Instead of having to develop and manage content for multiple websites, businesses with responsive sites can take a unified approach to content management because they have only the one responsive site to manage. Responsive web design even made it onto the ecommerce marketing checklist for 2013. With a responsive website, businesses can be in front of consumers at every step of their online journey.
Indeed, responsive design is ultimately the solution for cross-device optimization, but as of today, they’re still many sites that have barely even acknowledged the rising amount of mobile web traffic. Even something as simple as building a free mobile version of the site using one of the many online tools for that purpose has still not fully caught on. Implementing it requires work and knowledge and these cost money. Like all other technological developments, it will take years until it will gain widespread acceptance as an industry standard.
Implementing it requires work and knowledge and these cost money. Like all other technological developments, it will take years until it will gain widespread acceptance as an industry standard.