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Google AMP Update For 2018- Unicode Solutions
seo company in delhi

Google Accelerated Mobile Pages (AMP) has undergone a lot of changes off lately. Here is an update of what is happening:

1. Previously users were not able to access the original URL of websites. With the new update in place, users can access the original URL of a website. Moreover, while sharing the link of the website, the original link is shared.

2. Few of the most famous search engine companies in China and Japan have also announced their support regarding the AMP protocol. One can avail the SEO services in Delhi to improve the ranking of their webpage.

3. AMP was only good for static content previously. It has recently added interactive features which allow the content of the web page to change according to user interaction after it has loaded. The amp-call-tracking feature enables webmasters to track phone numbers. The digital marketing company in Delhi helps in developing user-friendly websites at competitive costs.

4. Google’s AMP page also provides support through landing pages. This feature helps in increasing revenues for the business through the pay per click.

5. Irrespective of being a Google project, AMP is also an open-source platform that has many contributors from over the world. Google has recently changed its weekly design schedule accommodating all the contributors from different part of the world.

6. If a non-compliant AMP page is found after the deadline by Google, then it sends users to the non-AMP equivalent. Apparently, this is being done to improve the user experience.

7. Canonical pages and AMP must have close parity. AMP pages that do not match the canonical content are not going to be considered for search features. SEO services in Delhi help in improving the ranking of pages.

8. Google is focussing on improving the overall consumer experience. According to it, ads published in the AMP open-source format and web pages load instantly. This gives users very smooth browsing experience and the websites become more engaging.

With the latest AMP updates being out, one can enhance their website performance and improve the search engine ranking by consulting SEO company in Delhi. An interactive website reduces bounce rate and promotes the business of the clients. A user is likely to hop on to other website or lose interest if the webpage is slow to load. Availing digital marketing services is the best way of boosting traffic to your website and making it rank higher.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Digital Marketing Trends to Watch in 2018

There are ample of changes which have been made in the business strategies of big and small industries. All of these changes involve the up-gradation of technology which is taking place rapidly in our country, every now and then technologist are working on various technologies so that our work can become easier and easier. One of the newest strategies to bring any business on hype is digital marketing. This year there are various strategies which are discussed upon being the best for business enhancement. There are various digital marketing companies in Delhi with the help of which you can increase the visibility of your business in the market.

1. Made our world much smaller

People love to read but more than that they love to watch. Content which is written on the site is time-consuming and requires patients whereas, content which is there to watch becomes more interesting and then it does not really test your patience. The platform of conduct doesn’t really matter be it Instagram, YouTube, Facebook or any other site.

If you are still not persuaded by this, the social media video stats would prove it all:

  • YouTube fans spend billions of hours on a video per day.
  • Facebook viewers consume 8 million videos per day.
  • 82% of the twitters active users’ views video content on its platform, a survey says.

2. Influencing people through social media influencers

In all these days social media influencers have increased their demands to the most. They have become the best way to promote your brand or industry and because of this, the marketers have gained tough completion to tie up with the top brand influencers this year.

To avoid competition these marketers are looking for a long-term relationship with the key social media influencers in 2018 and to make the topmost influencers work for your company you can reach out to various digital marketing agencies which also deals with SEO services in Delhi.

3. Enhanced graphics

Definitely, if you don’t even have time to watch a video, you can have a look at a picture at least. These graphics are very powerful tool to persuade the people towards anything. When any steaming news strikes the media, in a minute thousand of trolls, infographics and many pictures are created. All of this is done to influence and persuade people who will now all day long see those images whenever they move towards any social site.

4. The king to all things is an app

You name a thing and there is an app for it. Social services, women safety, promotion of a movie, even any scheme taken out by the government there are thousands of apps you can see on the play store or apple store. These apps help in knowing anything more and better. In between the use of apps you see many ads popping up; this is also a strategy to boost up any business as the ads will make an impact on people which will force them to get influenced about the thing. There are various Digital Marketing services you can avail in Delhi itself and show yourself in the limelight.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Impact of Mobile apps on our daily life

Smartphones are an essential part of our lives. What do you do when you get up in the morning? You first check your phones to see whether there is a notification or not. From dusk to dawn we use smartphones every time. It is probably the last thing you see before you go to sleep and the first thing you see when you wake up. In every aspect of our life smartphones play an important role. An important part of smartphones is App. It has impacted our lives to a huge extent.

Let’s have a look at how these apps affect our lives.

Made our life easier

From ordering a meal to shop online and to get our house cleaned. Also to book a cab ride and to navigate ways we are all dependent on smartphones. It made everything possible. All this was a luxury a decade ago but now all of it is a necessity. It has revolutionized the way we work, play, communicate and shop.

With the help of social networking sites, we get to know everything about a person who is very far from us. Video calling reduced the distance.

Shopping apps have saved a lot of time which was earlier spent in malls and markets. Health maintaining apps help you to keep track of how much calories you’re burning every day and advice you on how to burn more the next day.

There are applications for students as well which provide tutorials to the students to understand a topic.

Uber and Ola are trending too. You can easily book a cab and go out.

Music applications allow you to listen to any song you want to. It searches any song which was released 3 decades ago on and plays it on your phone.

MS word application allows you to work on your phone and prepare any document and presentation. No need to carry a laptop when you have your smartphone in your hand.

Made our lives easier at the cost of??

Mobile applications though have made our lives easier but it also has impacted our lives in a negative way as well. Somewhere it has increased our mental stress. Recent studies say that using a mobile phone whole day can lead to depression. Also as everything is just a click away it has reduced our physical work very much. People now prefer sitting at home and ordering from apps.

Social networking apps though have connected us to people far from us but it has distanced us from people near us. All we do is just to be busy on our phones. We have conversations on phone and no conversations in real life. This is bringing us virtually close and in reality distancing us.

Mobile applications though have a very good impact on our lives but we cannot neglect the negative side of them. We need to learn to use them wisely so that we are not completely dependent on them.
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Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.